Seeing Seedlings

For a plant nursery’s brand identity, I developed a cohesive visual system that included logos, color schemes, typography, and brand guidelines, that were used to create a set of promotional materials, including print ads, packaging, stationary, and store signage. The campaign showcased the nursery’s diverse plant offerings and commitment to sustainability, while conveying a friendly, approachable brand image that resonated with both plant enthusiasts and beginners.